1. ๐ Who We Are
simmmy ("simmmy," "we," "us," "our") is a dating, friendship, and social connection app operated by simmmy Inc., a company incorporated under the laws of Delaware, United States.
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, your data controller is:
If you are located outside the EEA, UK, and Switzerland, your data controller is:
Attn: Privacy Officer
548 Market Street, PMB 72415
San Francisco, CA 94104, USA
privacy@simmmy.com
This Privacy Policy applies to simmmy's mobile applications (iOS and Android), website at www.simmmy.com, and all related services operated under the simmmy brand.
2. ๐ Data We Collect
We only collect data that helps us provide you with meaningful connections and a safe experience.
2.1 Data You Provide to Us
| Category | Description |
|---|---|
| Account Data | Name, email address, phone number, date of birth, password |
| Profile Data | Photos, bio, gender identity, sexual orientation, relationship goals, height, location, interests, lifestyle preferences |
| Cosmic Profile | Date, time, and place of birth (for natal chart); zodiac sign; tarot archetype; numerology preferences |
| Psychological Profile | Attachment style, love language, personality type (Myers-Briggs / Enneagram), relationship values |
| Sensitive Data | Sexual orientation, gender identity, religious beliefs (if you choose to share). These are always optional. |
| Purchase Data | Subscription type, transaction history, payment method type (not full card numbers) |
| Communications | Messages, photos, and other content sent within the app |
| Support Data | Information you share when contacting our support team |
2.2 Data Generated Automatically
- Usage Data: Features used, profiles viewed, matches made, app session times, swipe patterns (aggregated)
- Technical Data: Device type, operating system, app version, IP address, advertising identifier
- Location Data: Approximate location (city/region) for match discovery. Precise GPS only with your explicit permission.
- Crash Reports: Anonymous technical information when the app encounters an error
2.3 Data from Third Parties
- Social login data (name, email, profile photo) if you sign in with Google, Apple, or Facebook
- Spotify data (top tracks, genres) if you connect your music account
- Fraud prevention signals from our safety partners
3. ๐ฏ How We Use Your Data
| Purpose | Legal Basis |
|---|---|
| Providing and operating the simmmy service, including matching, messaging, and events | Contract performance |
| Generating your cosmic compatibility profile and match scores | Contract performance / Consent (for sensitive data) |
| Processing payments and subscriptions | Contract performance |
| Sending daily cosmic briefings, match alerts, and push notifications | Consent / Legitimate interest |
| Improving our AI matching algorithms and developing new features | Legitimate interest |
| Keeping the platform safe and preventing fraud | Legitimate interest / Legal obligation |
| Complying with legal obligations and law enforcement requests | Legal obligation |
| Marketing our services to you (with opt-out available) | Consent / Legitimate interest |
| Research and analytics (using anonymised / aggregated data) | Legitimate interest |
We never use your personal data to train general-purpose third-party AI models or sell it to data brokers.
4. โจ Cosmic & Astrology Data
simmmy's core matching engine uses your birth date, time, and place of birth to generate a natal astrological chart, tarot archetype, and numerology life path number. This is central to what makes simmmy unique.
What We Do with Cosmic Data
- Generate your natal chart, including sun, moon, rising, Venus, and Mars placements
- Calculate your tarot archetype based on birth numerology
- Compute cross-compatibility scores with potential matches
- Provide daily astrological transit guidance personalised to your chart
- Improve our cosmic matching algorithms using aggregated, anonymised astrological data
Sensitive Categories
In certain jurisdictions, birth data combined with health or religious information may be considered sensitive. Where this applies, we process cosmic data only with your explicit consent and using the strongest available protections. You may delete your cosmic profile at any time in Settings > Cosmic Profile.
6. โฑ๏ธ How Long We Keep Your Data
We keep your personal data only for as long as necessary:
- Active accounts: For as long as your account is active or as needed to provide our services
- Deleted accounts: Core profile data deleted within 30 days of account deletion request
- Safety retention: Certain data (e.g., blocked/banned user records) retained for up to 2 years to protect community safety
- Transaction records: Kept for 7 years to comply with tax and accounting laws
- Support records: Kept for 3 years from last contact
- Legal holds: Data subject to legal proceedings may be retained until resolution
- Cosmic profile data: Deleted within 30 days of account deletion, unless you have active matches
After retention periods expire, data is either permanently deleted or irreversibly anonymised.
7. โ๏ธ Your Rights
Depending on where you live, you have the following rights regarding your personal data:
| Right | What It Means | How to Exercise |
|---|---|---|
| Access | Request a copy of all personal data we hold about you | Settings > Download My Data |
| Correction | Update or correct inaccurate data | Edit directly in your profile or contact us |
| Deletion | Request deletion of your personal data | Settings > Delete Account or email us |
| Portability | Receive your data in a machine-readable format | Settings > Download My Data |
| Objection | Object to certain processing activities | Contact us at privacy@simmmy.com |
| Restriction | Limit how we process your data | Contact us at privacy@simmmy.com |
| Withdraw Consent | Withdraw consent for consent-based processing at any time | Settings > Privacy Preferences |
| Opt-out (US) | Opt out of "sale" or "sharing" of data under CCPA/state laws | Settings > Privacy Choices toggle |
Responding to Requests
We will respond to all verifiable requests within 30 days (or 45 days where permitted). We may need to verify your identity before processing your request to protect your data. We will never discriminate against you for exercising your privacy rights.
EEA/UK Users
If you are in the EEA or UK and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority. In Ireland, that is the Data Protection Commission. In the UK, the Information Commissioner's Office (ICO).
California Residents (CCPA)
California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale or sharing of personal information. To exercise these rights, visit our Privacy Choices page or contact privacy@simmmy.com.
8. ๐ช Cookies
We use cookies and similar tracking technologies to enhance your experience. Please read our full Cookie Policy for complete details. In summary:
- Essential cookies: Required for the service to function (login sessions, security)
- Functionality cookies: Remember your preferences (theme, language)
- Analytics cookies: Help us understand how you use simmmy (opt-out available)
- Marketing cookies: Used only with your explicit consent
You can manage your cookie preferences at any time through the cookie settings panel or your browser settings.
9. ๐ Security
Protecting your data is something we take extremely seriously. We implement:
- AES-256 encryption for all data at rest
- TLS 1.3 encryption for all data in transit
- End-to-end encryption for private messages
- Multi-factor authentication options for your account
- Regular independent security audits and penetration testing
- 24/7 AI-powered threat monitoring
- Strict access controls โ only essential staff can access personal data
- Photo verification and profile moderation to prevent fake accounts
If you believe your account has been compromised, contact us immediately at security@simmmy.com.
In the event of a data breach affecting your rights, we will notify you and relevant authorities within the legally required timeframes (72 hours under GDPR).
10. ๐ถ Children's Privacy
simmmy is strictly for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we discover that a user is under 18, we will immediately terminate their account and delete all associated data.
If you believe a minor has created an account on simmmy, please report it immediately to safety@simmmy.com.
11. ๐ International Data Transfers
simmmy operates globally, which means your data may be processed in countries other than your own, including the United States. When we transfer personal data from the EEA, UK, or Switzerland to countries without an adequacy decision, we use:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- UK International Data Transfer Agreements (IDTAs) where applicable
- Binding Corporate Rules for intra-group transfers
You may request a copy of the relevant safeguards by contacting us at privacy@simmmy.com.
12. ๐ฌ Contact Us
For any questions, requests, or concerns about this Privacy Policy or your personal data:
General Privacy Enquiries: privacy@simmmy.com
Security Issues: security@simmmy.com
By Post:
simmmy Inc., Attn: Privacy Officer
548 Market Street, PMB 72415
San Francisco, CA 94104, USA
We are committed to resolving your concerns. If we cannot, you have the right to contact your local data protection authority.
This Privacy Policy was last updated on 1 January 2025. Material changes will be communicated to you by email and/or in-app notification.